Brian Sims, Book After Dinner Speaker Brian Sims

James Hunt's letter of apology started..."Dear Brian, I write to you with my tail firmly between my legs!"... It had been some party at Brian's house the night before the South African Grand Prix.

Brian Sims is highly respected within the world of international motorsport as the Founder and former CEO of the prestigious Motorsport Industry Association (MIA), the business organisation that represents the £7 billion world-leading British motorsport industry. He is one of just three Honorary Life Members of the MIA.

"Frank Williams told me to watch out for Keke Rosberg's punchy attitude before getting into the Williams F1 car to qualify. He was right!"

Brian is also recognised as one of F1's most successful sales exponents, having personally initiated and secured in excess of £75 million of sponsorship whilst bringing corporations such as FedEx, Marconi and Gillette into the sport for the first time. Initially, Manager of the Kyalami F1 Grand Prix track in South Africa, Brian went on to become the Commercial Director of two F1 Teams, Lola Scuderia Italia Ferrari and Benetton F1, where he worked with Flavio Briatore, Rocco Benetton and drivers such as Jean Alesi, Michele Alboreto, Gerhard Berger and Giancarlo Fisichella.

"Yes, I do remember, you were manager of Kyalami when we F1 drivers went on strike!"
Niki Lauda

Brian himself was a championship winning professional race driver for 11 years and also launched a successful racing driver school organisation in South Africa. His motorsport industry success is based on his early years as a successful Xerox salesman and as the UK Sales Training Director for ITT.

Brian's stories of life, death, personalities and even crime in the extraordinary world of F1 over 4 decades are both highly entertaining and in many cases quite astonishing.

Visit Brian Sims' web site here: www.briansims.co.uk

"McLaren's Ron Dennis said I only had 20 minutes as Alain Prost was waiting to see him.....!"

After 40 years in motorsport, Brian is still heavily involved in the business of sport:
• F1 and Motorsport Industry Consultant to Oxford Brookes University
• F1 Paddock Magazine: Writer / Monthly Feature "Money, Egos and Speed"
• Lecturer: Sports Sponsorship Acquisition for The World Academy of Sport
• Author: Highly acclaimed books on sponsorship sales training

"I'll never forget watching Nigel (Mansell) win his first Indy Car oval track race in Milwaukee USA. I was Marketing and PR Director for Lola Race Cars and he was in one of our cars."

Brian Sims is an accomplished broadcaster and speaker, as well as a much sought after sales trainer.

Brian's Topics include:
* Sales & Staff Motivation
* Sales Training
* Marketing
* Successful Communication

After Dinner Topic:
* F1 (The James Hunt Era)

Brian is an ideal choice for:
• Sales Conferences / Product Launches / Sales Motivation / Sales Training
• Management Conferences / Keynote Speaking
• After Dinner Speaking

"It was a sad feeling walking out of the Caterham F1 operation at Leafield on my last visit, knowing that the administrators would soon move in and many employees were to lose their jobs."