Dr James Bellini has a distinguished track record as an analyst, writer and presenter. He specialises in future issues affecting business, with an emphasis on brand values and corporate reputation particularly within the retail, financial services and IT sectors.

After an early academic career in defence and military strategy, James was invited to become the first British member of the Hudson Institute - the US think tank. He then became Head of Political Studies at the Institute's European division in Paris.

He has presented The Money Programme, Tonight and Panorama. He also spent three years as editor and presenter of Financial Times Television, before switching across to Sky News. Amongst many award-winning credits, he scripted and narrated the 12-part series Nuclear Age.

James has served as Chair of a group of corporate communications companies under the umbrella of the ad agency Collett, Dickson & Pearce. He continues to sit on the European Advisory Board of the Global Future Forum.

James Bellini has written or co-authored eight books. His latest, The Bullshit Factor, examines the psychological drivers of 21st century companies and explores the role of the psyche in corporate success and failure.