Peter Jones is Chairman and Chief Executive of Phones International Group. As well as steering and driving forward one the UKs most successful and fastest-growing telecommunications businesses, Peter Jones is involved in a number of additional business and media activities.

He started his first business, a tennis coaching club, at 17. By 28 he was the youngest board director at Siemens Nixdorf, after turning round the company's UK computer business.

He started Phones International in 1998 and the business was recently valued at 160m.

Peter's already high profile took a huge lift when he appeared as one of the Dragons alongside Duncan Bannatyne, Doug Richard, Rachel Elnaugh, Simon Woodroffe and more recently Theo Paphitis on the BBC's highly successful Dragon's Den, now in its seventh series.

2006 saw Richard Farleigh and Deborah Meaden replace Doug and Rachel for series 3. Richard left after series four and was replaced by James Caan.