Peter Jones is Chairman and Chief Executive of Phones International Group which was set up in 1998. As well as steering and driving forward one the UKs most successful and fastest-growing telecommunications businesses, Peter Jones is involved in a number of additional business and media activities.
He started his first business, a tennis coaching club, at 17. By 28 he was the youngest board director at Siemens Nixdorf, after turning round the company’s UK computer business. His current portfolio of companies includes Levi Roots (an original investment on Dragons Den), Jessops, Expansys and Data Select among others.
Peter’s already high profile took a huge lift when in 2005 he appeared as one of the Dragons alongside Duncan Bannatyne, Doug Richard, Rachel Elnaugh and Simon Woodroffe. By 2021 there had been 18 series with more on the way and Peter remains the only original Dragon still on the show.